In April, KHA launched a media campaign designed to promote the health care field to middle and high school students. The campaign, “Put Me in Coach” includes commercials and ads on social media and television encouraging young people to explore future opportunities in Kentucky hospitals.
The campaign is going very well and generating interest! In the first two months, the ads have garnered nearly 3 million views and almost 19,000 people have clicked ads to learn more about health care careers.
KHA will continue with this campaign and has additional plans for future campaigns.
