This session will explore how healthcare organizations can reframe the narrative around rural practice by addressing these biases and showcasing the unique advantages these communities offer. Our speaker will also share a real-world success story to demonstrate how modern recruitment techniques, targeted incentives, and a focus on cultural fit can successfully attract physicians and ensure long-term retention. By the end of this session, participants will be able to identify strategies for overcoming common biases about rural practice and speak the language of today’s physicians, aligning recruitment efforts with their career priorities to craft compelling and attractive rural opportunities that effectively engage and retain top talent.

Target Audience: Hospital and health system leaders

Speaker: Tim Sheley, Executive Vice President of Business Development, Jackson Physician Search