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Kentucky Society for Healthcare Public Relations and Marketing

The Thoroughbred Awards Luncheon requires an additional fee. Check #A6 on your Registration Form. The fee is $35.

Tuesday, May 13

7:30 a.m. – 3:00 p.m. Registration Lobby/CC

8:00 a.m. – 8:45 a.m. Exhibit Visitation/Continental Breakfast Hall A/CC

9:00 a.m. - 10:00 a.m. Opening Ceremony
“The Art of Vision”
    Speaker: Erik Wahl Cascade Ballroom/CC

10:00 a.m. – 11:30 a.m. Exhibit Visitation Hall A/CC

11:30 p.m. – 1:00 p.m. Thoroughbred Awards Luncheon
Regency South B/Hyatt

1:00 p.m. - 1:15 p.m. Break

1:15 p.m. – 2:15 p.m. “New Media: Communication That Connects
Patients, Physicians and the Public”
    Speaker: Elizabeth Scott
                Associate Vice President
                Marketing and eBusiness
                Norton Healthcare
                Louisville
With so many choices in the new media market, how should a hospital or health care system decide what is most valuable to multiple audiences? What provides the greatest benefit to a hospital for the investment? Should you engage in “social media?” How do you measure the results? We will discuss best practices in this new area of interactive communication and the techniques that have proven to be successful — providing the strongest connectivity to patients, physicians and the general public.
Regency South A/Hyatt

2:15 p.m. – 2:30 p.m. Refreshment Break

2:30 p.m. – 3:30 p.m. “Delivering Your Health Message in a Changing Media Market”
    Speaker: Al Cross
                Director
                University of Kentucky Institute for
                Rural Journalism and Community issues
                and Guest Host of KET’s “Comment
                on Kentucky”
                Lexington
Al Cross is Director of the Institute for Rural Journalism and Community Issues at the University of Kentucky and a former weekly newspaper editor and manager and political writer for The Courier-Journal. For the last three years, he has been working to build bridges between health professionals and journalists so journalism can be a tool for helping rural Americans live healthier lives. This presentation will examine recent changes in news organizations and the implications for health care providers and journalists covering health care.
Regency South A/Hyatt

3:30 p.m. – 4:30 p.m. General Session “Hospital-Physician Alignment Strategies”
    Speakers:  R. Terry Heath, Esquire,
                  Colleen McKinley, Esquire
                  and Rene Savarise, Esquire
                  Hall Render Killian Heath & Lyman
                  Louisville Rooms 210-211/CC

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Kentucky Society for Healthcare Public Relations and Marketing